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Retail & Shopping Centers

May 11 - vineyard vines Opens New Store on Broughton Street

Category: Retail & Shopping Centers

Savannah Business Journal Staff Report

May 11, 2017 - vineyard vines, a fast-growing retailer known for its iconic ties, preppy clothing and smiling pink whale logo, will open its newest location Friday, May 12 in downtown Savannah on Broughton Street as part of the Broughton Street Collection, the $90 million historic restoration effort led by Ben Carter Enterprises. 

Located at 301 West Broughton Street, vineyard vines features a broad and diverse offering of clothing and apparel that includes shirts, shorts, swimwear, hats and bags for men, women and children, as well as the company’s signature silk ties. vineyard vines has experienced prolific growth over the last several years, opening stores across the country while staying true to its founders’ humble beginnings of selling ties on New England beaches in the late 1990s.

“The time was right for vineyard vines to open a store here in Savannah, and we’re thrilled to be located on a nationally recognized thoroughfare like Broughton Street that has such a rich and historic legacy,” said Shep Murray, CEO & co-founder at vineyard vines. “The original exposed brick and old heart pine floors create an authentic feel that aligns with our values” added Ian Murray, CEO & co-founder at vineyard vines “We have a great team in place, and can’t wait to open our doors just in time for summer – stop by and see us!”

The new Broughton Street store becomes the fourth vineyard vines location in Georgia. The company has over 90 stores and outlets nationwide, manufactures licensed NFL and MLB products, sponsors PGA Tour Pro’s Russell Knox and Jason Dufner and is the Official Style of both the Kentucky Derby and the America’s Cup. 

Broughton Street was recently recognized by USA Today as one of “10 great American shopping streets” after a successful redevelopment effort led by Ben Carter Enterprises. The area offers a compelling blend of local, regional and national retailers, with the retail component now 95 percent leased.

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