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Retail & Shopping Centers

Sept. 9 – Home furnishings store West Elm to open Sept. 15 on Drayton Street in Historic District

Category: Retail & Shopping Centers

Savannah Business Journal Staff Report

September 9, 2016 - Home furnishings retailer West Elm will open its first Coastal Georgia location on Thurs., Sept. 15 at 10 a.m., bringing approximately 30 jobs to Savannah.

Located at 214 Drayton Street, West Elm occupies 10,517 sq. ft. of the mid-century modern building at the center of the city’s National Historic Landmark District that was the former home of the Georgia Association for the Blind, next to Parker’s Gourmet Market.

As part of West Elm’s ‘LOCAL’ program, 10 Georgia-based makers and artisans will sell their products within the store’s fall assortment of modern furnishings and décor, and a complimentary Design Lab will offer services that support customers in their journey to express their personal style at home.

“We have long admired Savannah's rich historic legacy and successful preservation efforts,” said West Elm president Jim Brett. "And we look forward to becoming part of its diverse community by connecting with neighbors and local businesses, and supporting the city’s unique architectural, arts and design culture.”

Located within the office building that for many years was the Georgia Department of Labor Employment Security Agency, West Elm conserved elements of the 1962 structure in compliance with Savannah’s Historic District Zoning Ordinance. The spirit of the original design was maintained for the building’s main facade, including its exterior canopy and other architectural arrangements characteristic to its Mid-century heritage.  The cornerstone monument, one of the building’s main features, was carefully preserved and thoughtfully incorporated into West Elm’s main entrance, according to the company.

And, the store’s interior also reflects influences from the 1960’s, including a cash wrap constructed of reclaimed redwood fashioned in a lattice pattern that mirrors the ornamental wrought ironwork, a traditional common denominator of Savannah homes, they state.

To celebrate the opening, West Elm has partnered with Savannah-based artist and illustrator Zachary Smith to design an exclusive tote bag that will be presented to the first 300 shoppers with a $50 minimum purchase. Additional store opening activities include a sweepstakes* offering local customers a chance to win a $2,000 gift card, and a special invitation to a private pre-opening celebration on Weds., Sept. 14 from 6p.m.– 8 p.m. to benefit the Historic Savannah Foundation, the city’s preservation organization committed to preserving and protecting Savannah’s heritage through advocacy, education and community involvement.

A selection of locally made products by 10 Georgia-based makers and artisans will be available as part of the Savannah LOCAL assortment including:

  • Block & Hammer: A duo with a focus on hand-stamped vintage silverware and men’s accessories.
  • Farmwood Press: A line of letterpress stationery and gifts known for its “Clever Little Cards.”
  • Gus & Lula: A collection of art prints and quotes originally started as a fundraiser to cover adoption costs for a couple’s two children from Ethiopia.
  • Jessica Durrant: An artist specializing in watercolors and illustrations with a fashion, travel, and lifestyle theme.
  • Kleo’s Handcrafted Soaps: A Savannah-based manufacturer of quality vegan bath products and handmade candles.
  • Lamon Luther: A woodworking company making handmade products and employing and empowering those affected by homelessness and addiction.
  • Margaret Vera: A designer of handcrafted leather handbags and women’s fashion accessories.
  • Native Bear: A line of modern bohemian stationery and gifts inspired by 1970’s interiors and natural elements.
  • Southern Pine Company: A Savannah-based organization focused on salvaging, reclaiming, preserving, restoring and supplying vintage old-growth wood for renovation and new construction.
  • Strawberry Moth: A Savannah-based illustrator and screenprinter, selling art, patches, and unique products for children and fun-loving adults.

For up-to-date information on in-store promotions and events, customers are encouraged to Like the store page on Facebook: facebook.com/westelmsavannah and follow the store on Instagram: @westelmsavannah.

West Elm Savannah opens Thurs., Sept. 15 at 10am.

The store hours are Monday-Saturday 10 a.m. - 7 p.m. and Sunday 12 p.m.-6 p.m. The store’s telephone number is 912-238-9574.

Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls home with the mission of helping customers express their personal style at home.

The brand operates 91 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates 11 stores in Mexico, the Middle East and Philippines through unaffiliated franchisees.

In addition to home furnishings retail, West Elm operates West Elm Workspace with Inscape in the commercial furnishings industry.  West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.

The sweepstakes is open only to residents that live within the Savannah, GA area. Official rules of the sweepstakes can be found on the Savannah Sweepstakes page.

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