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Monday, September 23, 2019
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People in the News

Sept. 12 - The Fifth Annual Bra Project Announced for October to Benefit DragonBoat Beaufort

Savannah Business Journal Staff Report

September 12, 2019 - In recognition of October being Breast Cancer Awareness Month, the Pinnacle Medical Group announces “The Bra Project” will once again benefit DragonBoat Beaufort and local breast cancer survivors. This is the fifth consecutive year that the group has presented the event.

Local students from Hilton Head High School, May River High School and Bluffton High School have been invited to custom-design a bra and enter the competition. In total, 10 bras will be selected.

A kickoff unveiling event for these bras will be held at Pinnacle Plastic Surgery on Thursday, October 3, at 4 p.m. “The Bra Project” will then go on tour throughout the Lowcountry for the entire month.

“The Bra Project” student competition tour dates will be announced soon. Locations include:

  • Tanger 1 Outlets (1256 Fording Island Road, Bluffton, SC)
  • Breast Health Center Bluffton (75 Baylor Dr Ste 100, Bluffton, SC)
  • Pinnacle Plastic Surgery (7 Mallet Way, Bluffton, SC)
  • Keyserling Cancer Center (989 Ribaut Rd, Beaufort, SC)
  • Thibault Gallery (815 Bay St, Beaufort, SC)

Votes and donations will be collected for the public’s favorite submission at each of the exhibit locations.

This year, the Pinnacle Medical Group is inviting local artists to participate in a non-competitive portion of “The Bra Project”. Artists’ submissions should be inspired by someone with a history of breast cancer and can be created in the medium of their choice. The deadline to enter as an artist is Friday, September 13.

All pieces will be auctioned off at the grand finale celebration, “The Bra Project: Bras and Bubbly”, which will be held at the Thibault Gallery on Thursday, October 24, from 6 p.m. to 8 p.m.

During the “Bras and Bubbly” event, the students’ bras will be on display and the winner will be announced. Proceeds for the event will benefit DragonBoat Beaufort. Tickets are $25 and can be purchased at

“So many of our patients are affected by breast cancer and we see first hand how someone’s family, work, confidence and overall quality of life can be impacted,” said Dr. Audrey Klenke, plastic surgeon and principal of Pinnacle Medical Group. "As a practice, Pinnacle Medical Group is dedicated to supporting the breast cancer community and our neighbors who are facing the fight with cancer. This annual fundraiser is our way of helping and we encourage everyone in the Lowcountry to join in our effort.”

According to, an estimated 268,600 new cases of invasive breast cancer along with 62,930 new cases of non-invasive breast cancer are expected to be diagnosed in women in the U.S. in 2019 alone. Overall, about 1 in 8 U.S. women (12%) will develop invasive breast cancer over the course of her lifetime.

DragonBoat Beaufort is a non-profit organization that started in 2012 when a group of cancer survivors was inspired by “Awaken the Dragon,” a documentary shown at the 2012 Beaufort International Film Festival. The goal of the organization is to assist cancer patients who live, work or receive treatment in the Lowcountry.

For more information on the events, the student competition or ways to get involved, please contact Melody Jones at This email address is being protected from spambots. You need JavaScript enabled to view it. or 843.815.6699 ext. 1009.

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