google-site-verification: google5ae98130f18ad244.html

Friday, December 13, 2019
Text Size

Non-Profit Organizations

Aug 22 - Girl Scouts Gear Up for Thousands of Additional Tourists in 2012 for 100th Anniversary Celebration

SBJ Staff Report

Aug. 22, 2011 - Girl Scouts of the USA are going to go all out to promote the organization’s 100th Anniversary, including its founding in Savannah, announcing today that it had retained Edelman, the world's largest independent public relations firm, to lead its media engagement efforts related to the organization's centennial celebration in 2012.

Edelman will provide strategic counsel, as well as media relations, consumer engagement and issues management support as Girl Scouts readies to launch a national celebration as part of its anniversary designed to create urgency around girls' issues. Edelman will also assist the organization with securing corporate partnerships and developing online and social media assets for the wide-ranging initiative that will extend into 2013.

"Our 100th anniversary is a once-in-a-lifetime opportunity to engage the nation on issues related to girls, women and leadership," said Kathy Cloninger, CEO of Girl Scouts of the USA. "We know that girls can change the world. We see them do it everyday in Girl Scouts, but we also know that they are one of the most underutilized and undervalued resources in our nation. That has to change and we're excited to partner with Edelman in convening that national discourse so that we can ensure that every girl has the opportunity to achieve her leadership potential."

According to Margaret Skene, CEO of the Girl Scout Council of Historic Georgia that is headquartered in Macon and oversees Savannah’s local council, Savannah will see a significant increase in tourists in 2012.   The Girl Scout's 'first headquarters' of organization comes under Skene’s management.

The Juliette Gordon Low House in Savannah is a separate operation, owned by the Girls Scouts of the USA.

The first official event in 2012 for the national Girl Scouts’ organization will take place in Savannah on Sat, March 10, 2012, from 7:00am - 3:00pm. The ‘Bridging to the Next Century’ day will be co-hosted by the Girl Scouts of Historic Georgia and the City of Savannah with a Centennial Bridging Ceremony event and a ‘Party in the Park’ for attendees.

Thousands of Girl Scouts will cross over the Eugene Talmadge Memorial Bridge to symbolically “bridge” to the second century of the Girl Scout organization, according to Skene, and then gather in Forsyth Park for an afternoon of fun to include a “Sing Along” and activities for girl scouts of all ages. Over 1,000 girl scouts have already registered for the day, and “we can take up to 5,000 participants that day, “ according to Debby Caballero, Marketing and Communications Officer for the Girl Scout Council of Historic Georgia. “There will be a significant impact on tourism.”

Also in June 2012, the Girl Scout Council of Historic Georgia will host a Centennial Camporee at Ft. Stewart. Cabellero is predicting from 5,000 to 7,000 girl scouts from all over the world will attend.

Over the last few years, Girl Scouts has been in the process of transforming itself by consolidating councils, and developing the Girl Scout Leadership Experience (GSLE) that for the first time provides a consistent leadership development program for all Girl Scouts. GSLE is focused around three keys to leadership and on engaging girls in journeys, which are a coordinated series of activities grouped around a theme.

In addition, the organization has revamped its badges and awards for the first time since the early 1960s so that they align with the leadership program. And in 2009, Girl Scouts launched a brand campaign designed to drive increased membership known by the tagline What Did You Do Today?

"We are honored to partner with such an iconic organization to convene a national discourse that we hope will ensure that every girl has the opportunity to achieve her leadership potential," said Russell Dubner, president of Edelman's New York office, which will be leading the work on behalf of the firm. "Our approach is to use every available channel to foster dialogue and spur action. We will invite new and established voices alike to inspire and galvanize these young girls, and secure the Girls Scouts of the USA as a pre-eminent thought leader and advocate for girls."

Girl Scouts was founded in 1912 by Juliette "Daisy" Gordon Low when on March 12 of that year she assembled 18 girls from Savannah for a Girl Scout meeting. Today, Girl Scouts is more than three million strong, and some 50 million women are alumnae, including everyone from Sandra Day O'Connor and Katie Couric to Chelsea Clinton and Mae Jamison.

"Edelman is clearly one of the most accomplished public relations agencies in the world with an extraordinary array of creative and seasoned professionals," said Denise J. Pesich, Vice President for Communications at Girl Scouts of the USA. "We're excited to partner with such a great agency and its expertise and experience will be essential to our success next year."

Girl Scouts' longtime public relations agency, CRT/tanaka, will maintain its status as agency of record and continue to provide crisis communications advice and counsel. It will also play a role in the 100th anniversary by providing media relations coordination and support for numerous regional events organized by councils around the country.

Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.4 million girl and adult members worldwide, and is the leading authority on girls' healthy development.

The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls living overseas in 90 countries.

Comment (0) Hits: 5123

Page 600 of 616

CLICK to SUBSCRIBE and Support Great Journalism!

Follow Us!

Coastal Empire News
Headquarters: 2222 Bull Street,Savannah, GA. 31401.
Tel: 912-220-2759 | Hours: 8:30 a.m. to 5:00 p.m.