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Sept. 15 - Goodwin appointed Strategic Planning and Research VP at DX Marketing

Category: Local Media & Agencies

Savannah Business Journal Staff Report

September 15, 2016 - Melissa Goodwin has been named Vice President of Strategic Planning and Research at DX Marketing (DXM), a targeted marketing firm headquartered in Savannah. Previously serving as a data analyst at DXM, Goodwin now oversees the company’s strategy and planning teams and processes, which includes category and brand planning for clients, management and integration of leading industry research, and partnering with the business development team on acquisition functions.

Goodwin has more than 25 years of media, strategy and research marketing experience. Her specialties include media planning, consumer and brand intelligence, and strategic planning processes. Prior to joining DXM, she spent 16 years at Erwin-Penland Advertising in Greenville, first as a media supervisor and then as Associate Media Director responsible for planning and research.

“Melissa has a passion for research and data mining,” says DXM President Ray Owens. “Her enthusiasm for developing laser sharp targeted marketing campaigns is contagious, which makes her perfectly suited for leadership at DXM.”

DX Marketing (DXM) is one of the country's most comprehensive targeted marketing firms, offering end-to-end services that include research and analytics, GIS mapping, digital, creative, and a full-suite of commercial printing services. Specializing in customer acquisition, DXM has an exclusive relationship with Oracle Cloud Services, allowing DXM data scientists to mine more deeply, predict more accurately, and deliver far more customers to its client brands. The company was founded in 2001 in Savannah, Georgia and has offices in Jacksonville, Fla. and Greenville, SC. The company website is www.dxmarketing.com.

She works from DXM’s Greenville, S.C. office.

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